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For the purposes of the performance of direct marketing activities, such as the promotion of product sales by letters, telephone, automated communication systems (i.e. messaging apps), e-mail; as well as invitations to events and brand initiatives, as described in section 4 B) (Direct marketing) of the privacy policy

For the purposes of the performance of profiling activities aimed at analysing preferences and purchasing choices in order to offer products and services in line with these preferences and send invitations to customised events and initiatives, as described in section 4 c) (Profiling) of the privacy policy